Welcome!

Artificial Intelligence Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Zakia Bouachraoui, Elizabeth White

News Feed Item

Announcing The Social Executive Case Study: UBM

How a social business approach led to breakthrough innovation

BOSTON, Feb. 28, 2013 /PRNewswire/ -- As the business world continues to innovate and move faster and faster, social technologies are changing the way businesses communicate and engage with internal and external constituencies. This dramatic change alters both the structure of organizations and the opportunities they choose to pursue.  A critical factor in whether companies will succeed in this new networked age is the way in which executives support, invest in and adopt social technologies themselves.  While a great deal of progress has been made in the social business space, executives still vary widely in their perspective, expectations and use of social tools, making progress inconsistent and unpredictable across organizations.  

"One of the biggest challenges for the social business and community teams with whom we work is helping their executive stakeholders understand the opportunities and challenges that new communications technologies present," said Rachel Happe, co-founder of The Community Roundtable. "The Social Executive research is one of the best ways we can help those teams and give them a framework for educating executives."

The Community Roundtable is pleased to release the first installment of The Social Executive research, a case study of UBM, which illustrates one company's journey in establishing an internal social network. This case study looks at the highlights of their implementation, the perspectives of key senior executives and the groundbreaking innovation made possible by a networked communications structure.  The case study illustrates the importance of both executive leadership and engagement, covering CEO David Levin's early decisions and his personal use of social tools. Those decisions helped to unify the organization's culture and make collaboration and employee engagement easier and more prevalent ultimately leading to innovations that would not have been possible otherwise.  

"At UBM, our business has always been about community so taking this approach made sense and the results speak for themselves," said Levin.

The Community Roundtable's The Social Executive research seeks to better understand executive perceptions of social technologies, how social approaches fit strategic business priorities and how executives engage personally.  This research is being conducted through one-on-one interviews with a wide range of executives representing companies like Deloitte, Ford, Alcoa, Motorola, Deutsche Bank, SAP, The U.S. State Department, Aetna, Axa, BASF, Del Monte, Aon Hewitt, the U.S. Transportation Security Administration and many more.  Many of these executives are true believers in the power of social tools, others are taking a wait to see approach and still others remain skeptical.  Through the words of these interviewees, The Social Executive research is designed to help social business teams make progress in their organizations by articulating an executive's social journey. This research is also intended to help the market develop to its full potential by giving vendors and service providers a better understanding of how to position the business value of social to executives at different stages of adoption.

The CR's research agenda strives to ensure the success of community and social business leaders by exploring topics that will enable them to educate their organizations. In addition to The Social Executive research, The CR's 2013 State of Community Management research will collect community and community management performance data and we are actively soliciting both participants and research partners.

The Community Roundtable provides strategic, tactical and professional development programs for community and social business leaders through online training, a membership based peer to peer network, advisory services for organizations in all stages of their online community and social business development, and through groundbreaking research reports.  Serving more than 80 companies worldwide with their online business community planning, strategy and execution challenges.

SOURCE The Community Roundtable

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.