Welcome!

Artificial Intelligence Authors: Kevin Benedict, Liz McMillan, Jason Bloomberg, Dan Blacharski, Pat Romanski

News Feed Item

The Absolut Company Uses The EPiServer Digital Experience Cloud And Microsoft Azure To Support Agile Marketing And Website Development

Leveraging the Cloud, Company Distills Web Development to Gain Efficiencies, Lower Costs, and Improve Time to Market; Sites Now Live in Minutes Versus Days

STOCKHOLM and NASHUA, N.H., April 14, 2015 /PRNewswire/ -- EPiServer, a leading provider of digital marketing and e-commerce solutions, today announced The Absolut Company is using the EPiServer Digital Experience Cloud™ running on Microsoft® Azure™ to develop a new family of websites to support its leading spirit brands, and gain improved time to market, reduced costs, and greater ease of deployment for its web initiatives.

EPiServer Logo

The Absolut Company grew from the success of Absolut Vodka™, perhaps one of the best-known names in the spirits industry. In a little more than 30 years, Absolut Vodka has become one of the world's best-selling spirits and has created a unique legacy of quality, creativity and originality. Upon becoming a part of Pernod-Ricard in 2008, five more brands were added to the Absolut Company family, including Malibu Rum and Kahlua, the world's number one selling coffee liqueur.

Renowned for its creative and innovative approach to design in all aspects from packaging to advertising, The Absolut Company has used EPiServer technology to create innovative and stand out digital experiences for many years with its websites such as Absolut.com, Absolutdrinks.com, Maliburumdrinks.com and Kahlua.com, and more. However the company wanted to move to the Cloud as it no longer wished to manage servers, and wanted to deploy code without the need to configure servers. As well, the company knew that having the ability to deploy without involving a third-party would provide greater speed and agility.

Working with Nansen, an EPiServer global partner, The Absolut Company selected EPiServer on Azure due to the speed and ease of access to servers, and the ability to get up and running quickly. While they evaluated other cloud solutions, given Microsoft technology was already in use with its EPiServer on-premise deployment, the transition to the Microsoft Azure cloud was an easy choice.

The Absolut Company can now have a site up in minutes as opposed to days. The transition to Azure was done in one week for the first website; in total, ten new websites developed with the EPiServer Digital Experience Cloud running on Microsoft Azure are expected to be up and running next month.

Prior to the cloud, The Absolut Company had to group sites together on single servers; now the speed to go live is faster because they are using one app service for each and every website. Overall performance is significantly improved because The Absolut Company is able to scale dynamically. What's more, it's anticipated that server costs will be significantly reduced.

"We definitely would recommend the EPiServer Digital Experience Cloud on Azure because it is more stable and seamless than other digital marketing platforms," said Fredrik Lagertrad, Digital Manager, Growth, for The Absolut Company. "The solution itself is very customizable and provides exceptional global support. The EPiServer Digital Experience Cloud enables you to use it the way you need to, rather than the product dictating how to use it.

"EPiServer's decision to put its cloud solution on Azure sets them ahead of other solutions; customers have the ability to actually build their product best to run in Azure. One of the key reasons to choose EPiServer is if you want Azure as your cloud solution."

"As enterprises seek to deliver more relevant and optimized experiences for their customers, and to positively impact conversions, they rely on EPiServer's end-to-end multi-channel selling solution to support standout digital engagement.  Absolut's site -- www.absolut.com -- is an excellent example of standout digital engagement and best practice content marketing," said Bob Egner, Vice President of Product Management and Marketing, EPiServer. "The EPiServer Digital Experience Cloud on Azure supports today's agile marketing imperative for fast iteration and innovation. Customers gain geo-redundancy and the ability to support millions of users and transactions with minimal latency, as well as significant cost savings."

"We commend EPiServer for its cloud-first approach by being a leader in Azure adoption for its global web and digital marketing customer base," said Anders Wendt, Business Group Lead Cloud and Enterprise, Microsoft Sweden. The combination of EPiServer's extraordinary web capabilities together with the power of Microsoft Azure enables today's leading marketers and developers to deploy and scale modern web sites and web apps rapidly and with unprecedented ease-of-use."

About EPiServer
EPiServer connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. By combining content, commerce and omni-channel marketing in a single platform – The Digital Experience Cloud™ – EPiServer works full-circle for businesses online – from intelligent optimization and lead-generation through conversion and repeat sales – with unprecedented usability and agility. Supported by a network of 880 partners in 30 countries, EPiServer empowers more than 8,800 digital leaders to embrace disruptive, transformational strategies that can deliver standout experiences for their customers – everywhere they engage. Founded in 1994, EPiServer has offices in the USA, Sweden, Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, UAE and the UK.  For more information visit www.episerver.com.

Contact:

Erin Lutz


Lutz PR and Marketing Communications


+1 949 293 1055


[email protected]

Logo - http://photos.prnewswire.com/prnh/20150413/198303LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-absolut-company-uses-the-episerver-digital-experience-cloud-and-microsoft-azure-to-support-agile-marketing-and-website-development-300065123.html

SOURCE EPiServer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...