Welcome!

Artificial Intelligence Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Kevin Benedict

News Feed Item

The Absolut Company Uses The EPiServer Digital Experience Cloud And Microsoft Azure To Support Agile Marketing And Website Development

Leveraging the Cloud, Company Distills Web Development to Gain Efficiencies, Lower Costs, and Improve Time to Market; Sites Now Live in Minutes Versus Days

STOCKHOLM and NASHUA, N.H., April 14, 2015 /PRNewswire/ -- EPiServer, a leading provider of digital marketing and e-commerce solutions, today announced The Absolut Company is using the EPiServer Digital Experience Cloud™ running on Microsoft® Azure™ to develop a new family of websites to support its leading spirit brands, and gain improved time to market, reduced costs, and greater ease of deployment for its web initiatives.

EPiServer Logo

The Absolut Company grew from the success of Absolut Vodka™, perhaps one of the best-known names in the spirits industry. In a little more than 30 years, Absolut Vodka has become one of the world's best-selling spirits and has created a unique legacy of quality, creativity and originality. Upon becoming a part of Pernod-Ricard in 2008, five more brands were added to the Absolut Company family, including Malibu Rum and Kahlua, the world's number one selling coffee liqueur.

Renowned for its creative and innovative approach to design in all aspects from packaging to advertising, The Absolut Company has used EPiServer technology to create innovative and stand out digital experiences for many years with its websites such as Absolut.com, Absolutdrinks.com, Maliburumdrinks.com and Kahlua.com, and more. However the company wanted to move to the Cloud as it no longer wished to manage servers, and wanted to deploy code without the need to configure servers. As well, the company knew that having the ability to deploy without involving a third-party would provide greater speed and agility.

Working with Nansen, an EPiServer global partner, The Absolut Company selected EPiServer on Azure due to the speed and ease of access to servers, and the ability to get up and running quickly. While they evaluated other cloud solutions, given Microsoft technology was already in use with its EPiServer on-premise deployment, the transition to the Microsoft Azure cloud was an easy choice.

The Absolut Company can now have a site up in minutes as opposed to days. The transition to Azure was done in one week for the first website; in total, ten new websites developed with the EPiServer Digital Experience Cloud running on Microsoft Azure are expected to be up and running next month.

Prior to the cloud, The Absolut Company had to group sites together on single servers; now the speed to go live is faster because they are using one app service for each and every website. Overall performance is significantly improved because The Absolut Company is able to scale dynamically. What's more, it's anticipated that server costs will be significantly reduced.

"We definitely would recommend the EPiServer Digital Experience Cloud on Azure because it is more stable and seamless than other digital marketing platforms," said Fredrik Lagertrad, Digital Manager, Growth, for The Absolut Company. "The solution itself is very customizable and provides exceptional global support. The EPiServer Digital Experience Cloud enables you to use it the way you need to, rather than the product dictating how to use it.

"EPiServer's decision to put its cloud solution on Azure sets them ahead of other solutions; customers have the ability to actually build their product best to run in Azure. One of the key reasons to choose EPiServer is if you want Azure as your cloud solution."

"As enterprises seek to deliver more relevant and optimized experiences for their customers, and to positively impact conversions, they rely on EPiServer's end-to-end multi-channel selling solution to support standout digital engagement.  Absolut's site -- www.absolut.com -- is an excellent example of standout digital engagement and best practice content marketing," said Bob Egner, Vice President of Product Management and Marketing, EPiServer. "The EPiServer Digital Experience Cloud on Azure supports today's agile marketing imperative for fast iteration and innovation. Customers gain geo-redundancy and the ability to support millions of users and transactions with minimal latency, as well as significant cost savings."

"We commend EPiServer for its cloud-first approach by being a leader in Azure adoption for its global web and digital marketing customer base," said Anders Wendt, Business Group Lead Cloud and Enterprise, Microsoft Sweden. The combination of EPiServer's extraordinary web capabilities together with the power of Microsoft Azure enables today's leading marketers and developers to deploy and scale modern web sites and web apps rapidly and with unprecedented ease-of-use."

About EPiServer
EPiServer connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. By combining content, commerce and omni-channel marketing in a single platform – The Digital Experience Cloud™ – EPiServer works full-circle for businesses online – from intelligent optimization and lead-generation through conversion and repeat sales – with unprecedented usability and agility. Supported by a network of 880 partners in 30 countries, EPiServer empowers more than 8,800 digital leaders to embrace disruptive, transformational strategies that can deliver standout experiences for their customers – everywhere they engage. Founded in 1994, EPiServer has offices in the USA, Sweden, Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, UAE and the UK.  For more information visit www.episerver.com.

Contact:

Erin Lutz


Lutz PR and Marketing Communications


+1 949 293 1055


[email protected]

Logo - http://photos.prnewswire.com/prnh/20150413/198303LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-absolut-company-uses-the-episerver-digital-experience-cloud-and-microsoft-azure-to-support-agile-marketing-and-website-development-300065123.html

SOURCE EPiServer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...