Welcome!

SAP HANA Cloud Authors: Christopher Harrold, PagerDuty Blog, Elizabeth White, Pat Romanski, Liz McMillan

Related Topics: Microservices Expo

Microservices Expo: Article

The White Knight Killer App

The White Knight Killer App

Hmm..according to my latest Monthly Hype magazine, Web services open a whole new vista of applications to the world. Applications that have been unseen or unimagined by mankind. Everyone is asking about the Web Services Killer App. What is the Killer App?

The Web Services Killer App was unseen or unimagined by mankind until Tuesday, February 6, 2001, at 3:42 a.m., when I dreamed that I saw a great light. I walked to the light and I clearly saw SOAP and WSDL and UDDI and a few fuzzy things like security and transaction handling all dancing in a mist.

Suddenly the mist cleared and I saw a multitude of systems working together as if it were all part of a seamless machine. Then I awoke and realized I knew what the Killer App was.

What is the Killer App for Web services? What makes them pervasive? What will make a lot of money for a lot of vendors and consultants?

First things first.

The Killer App is integration.

"What?" the shocked audience gasps. "Hey, we want our money back. Integration? What do you mean? That's what Web services is about, but what's the Killer App? It can't be just plain old integration, can it?"

My position is that, yes, integration is the Killer App for Web services. It's that simple. I know it's not as exciting as Lotus 1-2-3 or e-mail or Doom, but that's what it is.

Big systems talking to other big systems - within and across business boundaries.

I know what you're saying, "But Steve, I could have guessed that!" Yes, you could have, but I jumped the line and told you before you could tell me.

The Killer App is the ability to actually build and integrate our software without fear.

Sending XML over HTTP is a pretty simple concept. Many companies are doing that today and Web services adds a standards layer, so we're no longer one-offing the effort. It's so simple in concept compared to other technologies that it's easy to dismiss its full impact.

Many times we see examples of technology looking for a problem. In the case of Web services, it's a pervasive problem latching onto a technology. The pervasive problem is integration.

Web services standards need to mature and to continue to grow-and they will. However, for day-in-day-out developers and IT managers who are trying to satisfy the needs of the businesses they serve, Web services deliver on a promise: the promise that you can separate technical implementation from business intent.

Normally, when someone builds an integration these days it tends to be specific. It's either specific to a particular integration project - I need to hook System A to System B - or it's an attempt to create a generalized XML integration interface that the rest of the world can use. But it's not based on standard, so it's specific to a given custom protocol. Clearly, one-off integration projects are time-consuming and costly.

Every company on the planet suffers from integration problems. We'd all love to have a clean enterprise architecture. But we don't. Mergers. Acquisitions. Previous CIOs. Systems that were sold because the CEO's nephew was the salesperson. Divisions purchasing their own solutions to circumvent IT. Changing technologies. These have left us with a hodgepodge of different technologies in our organizations - and no one wants to pay to have these systems rewritten. Especially in today's economy.

So being able to integrate our systems internally adds value. Big time. And being able to create business processes across business boundaries adds even more value. It's easier to do ROI and cost-justification on the internal integration today because going outside the business means thinking outside the box - and having business partners who are like-minded. It will come, but it will take some time to get everyone on the same page.

So what is the Killer App?

It's having your Java application server be a Web services front-end for your mainframe and EDI transactions. Having a portal or JSP applications be able to use Web services calls to those transactions to create thin-client applications with straight-through processing to the backend. And then writing a Visual Basic application that calls those same Web services to create a client application, so your customer service people have an application with a rich GUI. And six months from now, allowing wireless devices to call those same Web services. And a year from now, having your business partners look up your services in a UDDI directory and call them. This is the kind of integration I'm talking about when I say it's the Killer App.

Being able to use the tools, languages, frameworks, app servers, data formats, and platforms of your choice without fear of massive integration issues is pretty killer to me - and to IT organizations worldwide.

More Stories By Steve Benfield

Steve Benfield is CTO of Agentis Software. A technology marketeer and strategist with 20 years of software entreprenuerism experience, he is both a gifted writer and a technical visionary, a combination of qualities that made him the perfect choice of Editor-in-Chief for SYS-CON Media's inaugural publication 12 years ago, PowerBuilder Developer's Journal. Steve's proven ability to determine marketing and technology strategies that align with market needs led to successful stints at SilverStream, where he started as technology evangelist and ended as CTO, and at ClearNova where he was CTO.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.