Welcome!

Artificial Intelligence Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White, Zakia Bouachraoui

Related Topics: Microservices Expo

Microservices Expo: Article

The White Knight Killer App

The White Knight Killer App

Hmm..according to my latest Monthly Hype magazine, Web services open a whole new vista of applications to the world. Applications that have been unseen or unimagined by mankind. Everyone is asking about the Web Services Killer App. What is the Killer App?

The Web Services Killer App was unseen or unimagined by mankind until Tuesday, February 6, 2001, at 3:42 a.m., when I dreamed that I saw a great light. I walked to the light and I clearly saw SOAP and WSDL and UDDI and a few fuzzy things like security and transaction handling all dancing in a mist.

Suddenly the mist cleared and I saw a multitude of systems working together as if it were all part of a seamless machine. Then I awoke and realized I knew what the Killer App was.

What is the Killer App for Web services? What makes them pervasive? What will make a lot of money for a lot of vendors and consultants?

First things first.

The Killer App is integration.

"What?" the shocked audience gasps. "Hey, we want our money back. Integration? What do you mean? That's what Web services is about, but what's the Killer App? It can't be just plain old integration, can it?"

My position is that, yes, integration is the Killer App for Web services. It's that simple. I know it's not as exciting as Lotus 1-2-3 or e-mail or Doom, but that's what it is.

Big systems talking to other big systems - within and across business boundaries.

I know what you're saying, "But Steve, I could have guessed that!" Yes, you could have, but I jumped the line and told you before you could tell me.

The Killer App is the ability to actually build and integrate our software without fear.

Sending XML over HTTP is a pretty simple concept. Many companies are doing that today and Web services adds a standards layer, so we're no longer one-offing the effort. It's so simple in concept compared to other technologies that it's easy to dismiss its full impact.

Many times we see examples of technology looking for a problem. In the case of Web services, it's a pervasive problem latching onto a technology. The pervasive problem is integration.

Web services standards need to mature and to continue to grow-and they will. However, for day-in-day-out developers and IT managers who are trying to satisfy the needs of the businesses they serve, Web services deliver on a promise: the promise that you can separate technical implementation from business intent.

Normally, when someone builds an integration these days it tends to be specific. It's either specific to a particular integration project - I need to hook System A to System B - or it's an attempt to create a generalized XML integration interface that the rest of the world can use. But it's not based on standard, so it's specific to a given custom protocol. Clearly, one-off integration projects are time-consuming and costly.

Every company on the planet suffers from integration problems. We'd all love to have a clean enterprise architecture. But we don't. Mergers. Acquisitions. Previous CIOs. Systems that were sold because the CEO's nephew was the salesperson. Divisions purchasing their own solutions to circumvent IT. Changing technologies. These have left us with a hodgepodge of different technologies in our organizations - and no one wants to pay to have these systems rewritten. Especially in today's economy.

So being able to integrate our systems internally adds value. Big time. And being able to create business processes across business boundaries adds even more value. It's easier to do ROI and cost-justification on the internal integration today because going outside the business means thinking outside the box - and having business partners who are like-minded. It will come, but it will take some time to get everyone on the same page.

So what is the Killer App?

It's having your Java application server be a Web services front-end for your mainframe and EDI transactions. Having a portal or JSP applications be able to use Web services calls to those transactions to create thin-client applications with straight-through processing to the backend. And then writing a Visual Basic application that calls those same Web services to create a client application, so your customer service people have an application with a rich GUI. And six months from now, allowing wireless devices to call those same Web services. And a year from now, having your business partners look up your services in a UDDI directory and call them. This is the kind of integration I'm talking about when I say it's the Killer App.

Being able to use the tools, languages, frameworks, app servers, data formats, and platforms of your choice without fear of massive integration issues is pretty killer to me - and to IT organizations worldwide.

More Stories By Steve Benfield

Steve Benfield is CTO of Agentis Software. A technology marketeer and strategist with 20 years of software entreprenuerism experience, he is both a gifted writer and a technical visionary, a combination of qualities that made him the perfect choice of Editor-in-Chief for SYS-CON Media's inaugural publication 12 years ago, PowerBuilder Developer's Journal. Steve's proven ability to determine marketing and technology strategies that align with market needs led to successful stints at SilverStream, where he started as technology evangelist and ended as CTO, and at ClearNova where he was CTO.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...