Welcome!

Artificial Intelligence Authors: William Schmarzo, Dan Blacharski, Corey Roth, Jnan Dash, Peter Silva

Related Topics: Artificial Intelligence

Artificial Intelligence: Article

SAP Takes Big Strides in Small Business and Midmarket Segments

SAP Partner Strategy and Solution Portfolio is Successful in the Small Business and Midsize Company Segment

SAP announced growing adoption of its business software among small businesses and midsize companies across all regions, and in particular from  growing economies as Brazil, China, India and Russia. The company's portfolio of business software for small businesses and midsize companies -- comprised of SAP Business One, SAP Business ByDesign and SAP Business All-in-One -- continues to attract an increasing number of customers from the small and midsize market. Currently at about 75 percent of the company's overall customer base, the number of small and midsize enterprise (SME) customers grew by 28 percent in the first quarter of 2008 (year-over-year).

With a base of more than 35,688 SME customers -- including 11,700 SAP Business All-in-One customers, 18,690 SAP Business One customers and 150 customer engagements of SAP Business ByDesign in the markets where available -- as disclosed for the first quarter of 2008, SAP continues to achieve growth in the SME segment at a high rate. In the first quarter of 2008 alone, SAP gained more than 1,570 new SME customers worldwide, the equivalent of 26 new customers per working day. In particular, Brazil and the Commonwealth of Independent States, including the fast-growing Russia, gained new customers at an impressive rate. India, the fastest-growing country for SAP overall, reported the highest growth rate in SME software revenues for a single country.

SAP SME Partner Ecosystem Expanding
In its successful multi-channel, go-to-market strategy, SAP and partners are equally engaged to help ensure that SME customers benefit from SAP solutions. Approximately 85 percent of the total number of SME customers is generated through partners alone. While SAP continuously develops its distinct solution portfolio for SMEs, SAP partners create added value through their services, local business know-how and, vertical and microvertical expertise. With a solid base of qualified SME partners, the company is well-positioned to meet the growing global market demand in the SME segment. SAP continues to invest in expanding and further enabling its SME partner ecosystem to help its partners' businesses thrive. As an example of how the company empowers channel partners to grow, SAP India has conducted more than 500 SME roadshows together with more than 200 of its partners across the country to help make SAP solutions more accessible to the vast pool of Indian SMEs.

"Our growing customer and partner numbers clearly show that we have the right strategy of supporting small businesses and midsize companies around the world, regardless of their business models or industry, in their quest for success and growth," said Hans-Peter Klaey, president, SME, SAP AG. "We will continue to foster our ecosystem to the benefit of our growing customer base. Together with our partners we offer not only a broad but a deep portfolio of solutions and services that truly makes a difference in our customers' everyday business actions."

SAP Offerings Deliver Instant and Long-Term Value to SMEs
With all its solutions offering evolutionary innovation and flexible growth, SAP actively addresses the heterogeneous requirements of companies of all types and sizes. This becomes possible through the unique design of standardized but highly adaptable business processes based on one single technology platform. SAP has been observant in recognizing the specific needs of SMEs, where proven best practices, preconfigured generic and industry-specific -- even microvertical -- business processes together with packaged service offerings help address the major IT challenges for SMEs: low total cost of ownership (TCO), fast time to value and long-term investment protection.

SAP solutions for small businesses and midsize companies include SAP Business One, a single integrated, application for successfully managing small businesses; SAP Business ByDesign, the software industry's most complete, integrated and adaptable on-demand solution for midsize companies, available in a controlled ramp-up process to prospects in six focus countries; and SAP Business All-in-One, a customizable and extensible solution for midsize companies with deep built-in industry best practices. In further lowering TCO for its customers, SAP Business All-in-One solutions are now also available via the announced fast-start program in an all-inclusive offering comprised of hardware, database and operating system from selected partners in various markets. Moreover, customers in the midmarket today are able to take advantage of the versatile enterprise services approach to IT that allows for quicker, more flexible adaptation of existing processes, as well as the composition of new and management of all business processes. Based on the most recent versions of SAP ERP and SAP NetWeaver, both built in accordance with an enterprise service-oriented architecture (enterprise SOA), SAP Business All-in-One solutions offer a compelling scope of services-enabled business processes. With SAP Business ByDesign, midmarket customers in selected markets can already benefit from an on-demand solution that is completely based on enterprise SOA and deliver core end-to-end processes in the shape of enterprise services. Thus, midmarket companies that select SAP solutions can choose to adopt a true SOA-based business process platform, while making best use of enterprise services today.

SAP Proves Best Fit for Heterogeneous Needs of SMEs Worldwide
With a common desire to globalize operations, drive competitiveness and boost growth, SMEs in growing economies require a wide range of solutions from their software provider, all of which are addressed by SAP. With the growth of the Chinese economy, Chinese SMEs are primarily turning to SAP for solutions that enable them to effectively run and manage businesses, and flexibly transform and adapt the complete value chain in accordance with fast- changing business models. Russian SMEs cite the fast time-to-value and the benefits of creating end-to-end processes when internationalizing their businesses. Midsize enterprises in India are experiencing dramatic growth. Managing growth and transforming themselves to the next level are key strategic priorities for these enterprises, thus they are adopting scaleable and flexible IT platforms from SAP. While small Indian enterprises cite automating business processes and enhancing effectiveness as top priorities, Brazilian SMEs rely on SAP software mainly for achieving operational excellence and establishing integrated business processes that allow them to manage growth.

"SAP Business All-in-One integrates our different internal and external enterprise systems, and supports all operational business activities," said Wang Yun, assistant to the general manager, Chongqing Yinhe Instruments Co. Ltd. "With the leading functionality on the basis of single coding, this integrated business solution ensures that we keep up with the current market information, make correct decisions and implement them effectively. With SAP, we have now started our second giant leap after the reformation of the economic system in China."

Adding to SAP's success in the SME market segment are companies in countries that are well-developed economically but less so in terms of IT. In countries such as Hungary and South Africa, companies increasingly benefit from globalized business transactions and enhanced business insight by seizing the power of SAP solutions.

Such companies include MASC Solutions, a solution provider for security and fire protection that was serviced by SAP channel partner Bluekey in South Africa. MASC Solutions managed to gain complete control over its business with SAP Business One after a very short time and thus set a solid basis for growth. The ABO Group, a Hungarian holding comprised of businesses in grain and fodder production with subsidiaries throughout Central and Eastern Europe, recently decided to deploy SAP partner Hostlogic's SAP Business All-in-One solution for food processing. According to the company, the most important benefit was a boost in efficiency when member companies of the holding were able to work within a unified business process structure. Further advantages included streamlined administration, precise customer segmentation and organization of sales, management of materials and stocks that have noticeably increased productivity, and competitiveness of the entire corporation.

More Stories By SAP News Desk

SAP News Desk trawls the world's news information sources and brings you timely updates on the world's leading provider of enterprise resource planning (ERP) and its various software product lines used to integrate back-office functions such as distribution, accounting, human resources, and manufacturing.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...