Sun Microsystems announced strong partner support for its Sun xVM virtualization portfolio, the comprehensive offerings for virtualizing desktop to datacenter. Independent Software Vendors (ISVs), Value Added Resellers (VARs) and technology leaders are leveraging Sun xVM to meet growing customer demand for comprehensive virtualization solutions and to increase their growth and profitability. To learn more about the many benefits of being a Sun xVM partner, visit www.sun.com/xvm.

Sun xVM Server and Sun xVM Ops Center have been designed for third-party integration by exposing a public API that uses the industry standard Web Services Management protocol. ISV partners are extending the value of the Sun xVM portfolio with complementary solutions for key areas such as virtual lab management, capacity planning, virtualization management, security and performance monitoring. Channel partners have built competency, implementation and deployment solution practices around the Sun xVM portfolio. Starting with the planning and design to implementation and deployment, Sun channel partners benefit from having a single trusted vendor with a broad portfolio of virtualization offerings spanning software, systems and storage to help their customers transform their datacenters from physical to virtualized infrastructure.

“We are building a truly dynamic partner community around Sun xVM that delivers real value to customers,” said Steve Wilson, vice president, xVM for Sun Microsystems. “The number of partners who have started to work with us around Sun xVM demonstrates that customers and the industry are looking for more choice in the virtualization market.”

Sun has made additional investments with the ISV and channel partners that support xVM through the Sun(SM) Partner Advantage Program. ISVs and resellers that have met the program requirements have access to co-marketing and co-selling resources, such as Sun virtualization experts for partner-led podcasts and webinars for lead generation, customer-facing solution collateral and joint account planning. These resources have helped partners accelerate business growth and revenue generation.

Sun xVM’s Global Footprint
Many leading partner organizations, including ISVs, resellers and technology innovators, across the world are already collaborating with Sun around its Sun xVM virtualization portfolio.